Business Growth & Development

Business risks in Nigeria is one of the highly neglected business topics that prospective Nigerian entrepreneurs hardly talk about.  Prospective entrepreneurs find it logical to talk more about opportunities, prospects and profitability in their business proposal, most hardly consider the risk of doing business in Nigeria. Every business faces risks that may threaten its survival. […]

Buying a business in Nigeria isn’t as difficult as starting a business from scratch. Though to buy a business in Nigeria, it requires an immense amount of effort, time, deliberation and consultations to arrive at a suitable and profitable business to buy. The first order to buying a business in Nigeria is to think hard

Culture is a vital aspect of most societies, countries, and nations. Not only in their day-to-day activities, but its vitality also extends to the way business is conducted especially when dealing internationally. Multinational and cross-cultural organizations are more liable to the effects that cultural differences can wage on the affairs of the organizations. It affects

For small and start-up businesses, a crucial component to achieving the growth of the business is marketing. Creating awareness about the business, what it does, how it does it, its location, and relevance to its customers and society drives the business’s growth faster. After all, a business has to be known before it can be

In the beginning, farmers only went through the whole process of farming for the sustenance of their individual families, but along the line, the notion changed and farmers began to engage in production of farm produce for commercial purposes thereby creating a higher level of concern for the risks involved. A risk is an uncertain

Understanding your target audience is vital because you can’t reach every individual at once but when you understand your audience you can focus your efforts on a particular group that will buy your product and that way you are grouping them by something in common, this will save time and resources. Your targeted audience can

Why marketing even matter in business? what are the best marketing ways to succeed as a business owner? Every business and business owner aims to serve one purpose to cater to its customers’ needs. This is done either by providing goods and services or solving problems or creating opportunities. For doing all these, the business

 In this contemporary era that we find ourselves in, businesses are faced with the inevitable task of making decisions day in, day out. This is why modern decision in business is very crucial. These decisions will either be beneficial or detrimental to the organization, therefore critical and rational thinking must take place. Some modern decision-making

Why fininacial statement for business owners. For businesses to improve and survive in a competitive environment, they have to understand and acknowledge the importance of financial statements. ” To improve you need to measure” Some essential financial statements to be understood are the Balance sheet, profit, loss, and trial balance; these are very crucial when

Why do you need to build a successful brand as a business owner? The answer to this question is as follows. The reason a customer would go for an iPhone instead of a Samsung, even though they are both mobile phones is also the same reason a customer would go for a Nike shoe instead