Why marketing even matter in business? what are the best marketing ways to succeed as a business owner? Every business and business owner aims to serve one purpose to cater to its customers’ needs. This is done either by providing goods and services or solving problems or creating opportunities.
For doing all these, the business owner also aims for something in return to generate income. The generated income helps to maintain the flow of the business so that it can continue to cater to its customers’ needs, even better than it used to.
However, it is not enough to want to just produce goods and services or to solve people’s problems. Customers have to make you their choice as well. They have to choose you as their problem solver for you to be able to solve their problems.
They have to want the goods you produce or the service you render. But how? There are tons of businesses doing the same thing that your business does too, so what makes you different from them? What do you have to offer that other businesses don’t? How do you make your business known in this web of other businesses?
Well, this is where marketing comes in.
Marketing is the link or connection between a business and its customers. It is your way of communicating what your business does and what it has to offer to the right audience. Most importantly, it is the key to generating more income for your business.
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What does marketing entail?
Marketing is the process of promoting and attracting customers to the products and services of a business. It is the way a business communicates with its customers and the way the customers can relate to the business.
Marketing is a vital tool in all stages of a business and it needs to be considered and incorporated right from the product production and development stage to the distribution stage.
Every step you take, every method you use, and every change you make in making your products better and more appealing to the audience are all forms of marketing. The most common forms of marketing nowadays include:
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Influencer marketing
This form of social media marketing involves the use of influencers who already have an established image and trust amongst the audience to promote your business.
They promote the business by talking about your business’s products or services on their social media pages like Instagram, Facebook, and YouTube.
This form of marketing will garner more sales for your business because influencers have the power to influence or affect people’s opinions and choices about businesses.
Viral marketing
Just as the name implies, viral marketing works in the same manner as a virus- spreads rapidly. This form of marketing uses its consumers or users to spread information about the business at an increasing rate.
The most common platform for this kind of marketing is social media.
Through short and informative videos and pictures, likes, shares and repost on various social media platforms, this kind of information gets to a large audience in little to no time.
SEO marketing:
SEO stands for “Search Engine Optimization”. This is a form of marketing that involves the use of search engine rankings. This technique improves your business’s website to rank high on a search engine result page to increase visibility.
This simply means that when potential customers search for goods and services related to your business on search engines like Google, your business’s website is the first they would see and are likely to click on. This helps to garner more visibility and attention to your website, and thus, to your business.
Green marketing:
This is a form of marketing products based on their environmental benefits. This form of marketing tells your customers that you not only care about their needs, you also care about the good of the environment.
This, however, applies to businesses that produce products that are eco-friendly i.e. made from renewable or non-toxic substances, and can be re-used to prevent littering and pollution.
Green marketing is also a form of drawing customers closer to you by offering benefits to them and their environment.
Content marketing
Content marketing is an educational form of marketing that focuses on communicating with the customers and in the process, draws them towards the business.
Content marketing deals with content creation to enlighten the audience and find potential customers in the process. The content creation can be in the form of blog posts, email newsletters, social media posts, questions, and answer articles.
Digital marketing
This is the form of marketing that uses the internet and internet-using devices like mobile phones and computers as the sole form of marketing. Platforms that require internet connections like the social media platform and search engines are also tools used to achieve digital marketing. This form of marketing is very common now that we live in a world where everything has gone digital. It’s unlikely that these forms of marketing won’t get to the targeted audience because almost everyone uses the internet and mobile devices.
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Email marketing
This is one of the most effective forms of marketing that has proven to be effective over time. It is the process of sending constructive commercial messages about the business through emails to people. This can be sent to a group of people at a time.
The messages could be anything about the business from advertisements to how-to guides to alerts on products discount and flash sales and many more. The emails mostly end with a CTA (call to action) which can direct the recipients to the business’s website to initiate a purchase.
Conclusion
Marketing is a great asset to have in this web of various industries, companies, and businesses and especially with numerous competitors. It is an effective way of telling customers about what your business does and what it has to offer.
Choosing from all the forms of marketing mentioned above would, however, depend on the kind of business that you run. Of course, all are proven to be effective but their effectiveness would vary depending on what you intend to market.
Nevertheless, all the forms of marketing mentioned are great options to choose from and are promising for promoting sales.