Ismaeel A.

Culture is a vital aspect of most societies, countries, and nations. Not only in their day-to-day activities, but its vitality also extends to the way business is conducted especially when dealing internationally. Multinational and cross-cultural organizations are more liable to the effects that cultural differences can wage on the affairs of the organizations. It affects

For small and start-up businesses, a crucial component to achieving the growth of the business is marketing. Creating awareness about the business, what it does, how it does it, its location, and relevance to its customers and society drives the business’s growth faster. After all, a business has to be known before it can be

In the beginning, farmers only went through the whole process of farming for the sustenance of their individual families, but along the line, the notion changed and farmers began to engage in production of farm produce for commercial purposes thereby creating a higher level of concern for the risks involved. A risk is an uncertain

Understanding your target audience is vital because you can’t reach every individual at once but when you understand your audience you can focus your efforts on a particular group that will buy your product and that way you are grouping them by something in common, this will save time and resources. Your targeted audience can